Ducati News


DUCATI READY TO KICK OFF THE 2010 RACING SEASON

Cupertino, Calif. (25 February 2010) - Ducati North America is excited for the beginning of the 2010 US racing season, with a record eight privateer Ducati teams entering the Daytona Superbike and Daytona 200 races.

As one of the most storied and famous names in motorcycle racing, Ducati lives and breathes the sport. This is something reflected in the DNA of its road-going performance models. Defined by the motto "Engineered by the stopwatch, designed by the racetrack," Ducati's Superbike range represents the ideal platform from which to build a professional racing contender.
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MTS 1200

DUCATI'S NEW 11° ENGINE'S TECHNOLOGY INTRODUCES GROUND-BREAKING SERVICE COST REDUCTIONS

Cupertino, Calif. (5 February 2010) - Ducati North America is excited to announce a significant milestone in the company's engineering history: 15,000 mile major service intervals on the 2010 Multistrada 1200.

The Multistrada 1200 is the product of Ducati's most intensive development program ever. Entering the arena of adventure touring motorcycles, Ducati set its sights on the class benchmarks. With the goal setting a new class standard, Ducati developed revolutionary new features such as the Multistrada's "4 bikes in 1" adjustability.
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Doug Polen

FAST BY FERRACCI DUCATI AND DOUG POLEN REUNITE FOR THEIR 20TH ANNIVERSARY

The legendary Ducati pairing get together for a 20th anniversary event

Willow Grove, PA (4 February 2010) - Twenty years ago Doug Polen and tuner Eraldo Ferracci took the racing world by storm, and to celebrate the anniversary of this pairing they are offering a taste of what made them so successful to 20 Ducatisti.

In celebration of his long and successful history with Ducati, renowned race manager and tuner Eraldo Ferracci is offering 20 fans a unique and exciting opportunity. The first twenty individuals to purchase a new 2010 Ducati Superbike from Fast By Ferracci from now until March 31, 2010 will not only enjoy a free track day on August 16th at New Jersey Motorsports Park, but will receive VIP treatment including having the legendary tuner and Ducati Hall of Fame member as their personal technician for the day.

During this event, Ferracci will be reunited with three-time Superbike Champion and fellow Ducati Hall of Fame member Doug Polen, who will be the riding coach for the Fast By Ferracci VIP's. In their time Ferracci and Polen proved to be a virtually unbeatable combination in Superbike racing. Twenty individuals will have the rare opportunity to benefit first-hand from their expertise.
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TOURING SPORT DUCATI : DAYTONA DREAMING

16 October 2009 - The final round of the AMA Pro SunTrust Moto-GT championship ends with a formidable 8-hour endurance race at Daytona International Speedway this weekend, Touring Sport Ducati hopes to be an equally formidable force with three bikes, nine riders and a championship crown within their grasp.
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Forza Ducati

DUCATI ANNOUNCES THE "FORZA DUCATI" PURCHASE PROGRAM ON ALL NEW MODELS

Cupertino, Calif (15 July 2009) - Ducati and FreedomRoad Financial are excited to launch a new retail financing program, FORZA DUCATI, which will include a low 6.75% finance rate for the entire range of Ducati models.

Running July 10 through October 31, the FORZA DUCATI program is significant in that it incorporates the entire Ducati lineup. This means all models and all years are eligible for 6.75% financing at terms up to 48 months, providing they are brand new and being registered for the first time.
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TOURING SPORT DUCSHOP DUCATI HEADS TO MID OHIO

After a six week sabbatical Touring Sport Ducshop Ducati heads to Mid-Ohio for the fifth round of the MotoGT endurance championship with two bikes, four riders and a 19 point championship advantage. Frank Shockley and Ryan Elleby will team up again on the number 77 Ducati PS1000LE. The duo were triumphant at the last round at Road America, winning both race and championship class. The team will also field their second bike, the number 38 PS1000LE, with former Red Bull rookie rider's Huntley Nash and Corey Rech.
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DUCATI SCOOPS PRESTIGIOUS INDUSTRY AWARD

Ducati Dealers Nationwide Demonstrate Improved Consumer Relations and Turn Prospects into Ducatisti

Cupertino, Calif. (June 2, 2009) - Ducati North America is delighted to announce that it is the highest ranked motorcycle brand and recipient of the 2009 Pied Piper Prospect Satisfaction Index (R) U.S. Motorcycle Industry Study. Across the country, Ducati dealerships out performed direct competitors in the annual benchmarking study measuring how consumers are treated when shopping for a new motorcycle.
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DUCATI NORTH AMERICA GROWS MARKET SHARE COAST TO COAST

New Dealership Openings and Highest Ranking in Customer Prospect Satisfaction Index Contribute to Company Success Nationwide

Cupertino, Calif. (May 20, 2009) - Ducati North America is delighted to announce a significant boost in market share across the United States for the first quarter of 2009. Despite adverse market conditions and a drying up of consumer credit, Ducati is attracting a bigger share of the market than ever before.

"Ducati has come a long way in the last couple of years," said Michael Lock CEO of Ducati North America. "We have introduced business improvements, developed market leading bikes, dominated international road racing and are very focused on the needs of our growing customer base. All of these factors have greatly contributed to our growing sales and market share success across the U.S."
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NEW DUCATI SUPERBIKES ARRIVE AT DEALER SHOWROOMS

Deliveries of the 1198 S and Limited-Edition 1098 R Troy Bayliss Edition Superbikes have commenced

Cupertino, Calif. (3 March 2009) - Ducati North America announced today that its dealers across the country have begun delivering the highly-anticipated 2009 Superbikes - 1198 S and the limited-edition 1098 R Troy Bayliss Edition.

Ducati's new 1198 S Superbike with the revolutionary Ducati Traction Control system boasts 170 horsepower and a class-leading 97 lb-ft. of torque. Ducati has upped its game with the Superbike family's 'S' model to a never before seen level of performance, enabling riders to experience Ducati Corse technology both on and off the track.

The limited-edition 1098 R Troy Bayliss Edition Superbike arrives in Ducati showrooms this week. Built in honor of longtime Ducati rider Troy Bayliss, career and recent retirement; the 1098 R Troy Bayliss Edition commands attention with its impressive 188 horsepower, a 364-pound curb weight, Ohlins TTx suspension and a special Bayliss tribute paint scheme. Paying homage to a racing legend, Bayliss fans can now own one of only 150 limited-edition motorcycles being imported into North America.

For more information about the Ducati 1198 S and 1098 R Bayliss Edition Superbikes, please visit www.ducatiusa.com.
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DUCATI ISLAND RETURNS TO DAYTONA BIKE WEEK

Cupertino, Calif (25 February 2009) - Ducati North America is delighted to announce the return of Ducati Island to Daytona International Speedway with more to see than ever before. Building upon the success of 2008's Ducati Island in Daytona, this year's event will be an action packed destination for Ducatisti and race fans alike. From Monday, March 2 to Saturday, March 7; the area below the Nextel Grandstand will be the hub of Ducati activity.
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TEAM FOREMOST PEGRAM TO COMPETE IN THE 2009 AMERICAN SUPERBIKE CHAMPIONSHIP

Cupertino, Calif (18 February 2009) - Ducati North America is proud to announce the brand's return to Superbike racing as Team Foremost Pegram will contest the 2009 AMA Pro Racing American Superbike Championship on a Ducati 1098 R.
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THE NEW DUCATI MONSTER 1100 S ARRIVES IN DEALER SHOWROOMS

Cupertino, CA (5 January 2008) - Ducati North America is proud to announce the imminent arrival of the 2009 Monster 1100 S in US showrooms, and exciting celebrations surrounding the big-bore Monster's arrival.
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DUCATI SAYS 'YES' TO UPCOMING WARNER BROS. FILM 'YES MAN'

Cupertino, CA (17 December 2008) - Ducati North America announces today that its popular Hypermotard S will be featured in the upcoming Warner Bros. Pictures comedy, 'Yes Man.'
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DUCATI DESMOSEDICI RR WINS CYCLE WORLD'S "BEST SUPERBIKE" AWARD

Cupertino, CA (23 May 2008) - Ducati North America is proud to announce that its Desmosedici RR MotoGP replica has been awarded "Best Superbike" for 2008 by Cycle World Magazine. This honor for the bike comes the same week as winning the Robb Report's "Best of the Best" award for 2008.
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NCR-DUCATI WINS OPENING ROUNDS OF PARTS CANADA SUPERBIKE CHAMPIONSHIP IN THE THUNDER CLASS

Calabogie, Ontario. NCR-Ducati Team completed the first round of the Canadian Thunder Championship with an impressive first and second place finish on the new Ducati 848. The Thunder Championship is a very competitive class which includes the New Buell 1125R, the KTM Super Duke R 990 and the new BMW HP2 Sport. The Ducati has a significant displacement disadvantage but yet is able to show the refined package that it is, start out of the box. Factory riders Valter Bartolini from Imola, Italy and Andrew Nelson from Kars, Ontario spent valuable time to set-up the razor sharp handling to the new flowing and demanding Calabogie Circuit in Ontario, Canada.
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OVER 30,000 FANS PACK INTO BOLOGNA'S CITY CENTRE FOR DUCATI CELEBRATIONS

More than 30,000 fans packed into the famous Piazza Maggiore square in the centre of Bologna yesterday (Sunday) for a spectacular event organised by the city and provincial authorities, together with the Borgo Panigale manufacturer, to celebrate Ducati's fantastic World MotoGP title victory. The event was the climax of a series of initiatives involving the company and the city, which began on Saturday morning. Ducati fans and enthusiasts came from all over Italy and abroad to visit the factory and the museum, which were open to the public all weekend, while groups of motorcyclists peacefully invaded the city centre. Read more...


BMW GRANDSPORT TWINS CHAMPIONS!

The No. 77 Touring Sport Ducati, Ducati Supersport 1000DS of two-time World Superbike champion Doug Polen (Camarillo, California), Peter Friedland (Columbia, South Carolina) and Frank Shockley (Greenville, South Carolina) survived a broken clutch with 20 minutes to go to win the BMW GrandSport Twins (GST) class and beat out the No. 8 Richie Morris Racing Buell squad to the Team title, 188-183. Shockley also took the Rider points title.

The Winning Touring Sport Team

DUCATI DESMOSEDICI RR TOTAL PRODUCTION RUN LIMITED

Cupertino, Ca (11 October 2007) - The Desmosedici RR - the ultimate expression of Ducati Corse's racing experience and technology transferred to a road bike - has become the new benchmark for performance, components and style for the entire sector.
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Ducati Hypermotard

DUCATI NORTH AMERICA DELIVERS 1000TH 1098

Military Captain with Stints in Iraq Purchases Record-Setting Bike

Cupertino, Calif. (April 29, 2007) When Cpt. Yaqui Oselen of Atlanta purchased the 1,000th Ducati 1098 sold after deliveries began 10 weeks ago, it capped a record-setting quarter for the iconic brand in North America. Led by the flagship 1098 Superbike family, the first three months of 2007 closed with Ducati retail sales up 15 percent over last year's record first quarter. Currently serving the Adjutant General Corps, Cpt. Oselen has 15 years of total military service, including time in Iraq when he was a Branched Air Defense Officer. The red 1098 is his fourth Ducati and his second from Atlanta Triumph Ducati. Read more...


DUCATI DONATES RECORD SETTING MOTORCYCLE TO THE BARBER VINTAGE MOTORSPORTS MUSEUM

Cupertino, CA (April 21, 2007): Ducati North America announces today the official donation to the Barber Vintage Motorsports Museum of the "Iron Butt" ST4, ridden by Gary Eagan from 2000-2002 to several endurance records. The ST4 was originally delivered to Gary Eagan by Ducati North America in 2000 as a brand new motorcycle with zero miles. It was viewed as an ideal platform for Gary to use for his record setting long distance endurance rides. Read more...


DUCATI HOLDS NEW YORK CITY UNVEILING PARTY FOR "NEW BLUE"

Cupertino, CA, January 8, 2007: Ducati North America announces today the exclusive North American unveiling party for "New Blue," a highly modified and customized racing motorcycle that was commissioned by Ducati North America and developed by NCR. Read more...


DUCATI NORTH AMERICA REPORTS A RECORD YEAR IN 2006

Cupertino, CA, January 10, 2007: 2006 was another record setting year for sales of Ducati Motorcycles in North America. At year end, over 8100 motorcycles had been retail registered, which translated to a 16% increase in sales over 2005. The sales growth was accompanied by the launch of the Desmosedici RR street replica, the all new 1098 Superbike, the Hypermotard, and Troy Bayliss's championship winning season in World Superbike. Read more...


DUCATI NORTH AMERICA CEO MICHAEL LOCK AWARDED EXECUTIVE OF THE YEAR BY POWERSPORTS BUSINESS MAGAZINE

Leading Motorcycle Authority Proudly Announces Lock as 10th Annual Recipient of Prestigious Ehlert's Powersports Award

Cupertino, CA - April 25th, 2006 - Capping off a remarkable a year filled with high-profile bike releases and rising sales, Ehlert's Publishing Group awarded Ducati North America CEO Michael Lock as their 2006 Powersports Business Executive of the Year. The prestigious accolade acknowledges Lock's significant accomplishments at the U.S. helm of the world famous Italian superbike manufacturer. Lock graciously received this industry honor April 20th at the 10th annual Ehlert's Powersports Awards and Appreciation Dinner in Newport Beach, California. Read more...


Ducati Hypermotard

DUCATI TO PRODUCE THE HYPERMOTARD

Award winning concept bike will be in showrooms Spring 2007

Bologna, 31 March 2006 After the success of the "concept" presentation in Milan and following the great response from fans, Ducati has decided to begin producing the Ducati Hypermotard. From its first moment in the public eye, last November at the EICMA trade show in Milan, the Ducati Hypermotard has had incredible success. The Ducati Hypermotard received worldwide recognition and was awarded "Best of Show" during its debut at EICMA and "Best Bike for 2005" by the Motorcycle Design Association. Read more...


Ducati Artehouse

DUCATI AND ARTEHOUSE

Ducati Opens Up Photo Archives For Moto Art Collectors

Bologna, Italy - March 22nd, 2006 Fueled by the growth of everything motorcycle related from museum exhibitions, feature films and TV shows to club racing and collecting, interest in motorcycle art is growing in giant leaps. To meet that demand, for the first time ever, Ducati is opening up its archives of photography and advertising art, making select limited edition prints of iconographic images available online at www.ducatiartprints.com. Read more...


Federico Minoli

DUCATI LAUNCHES THE DESMOBLOG

Ducati Motor Holding President & CEO takes a new step online with the Desmoblog

Federico Minoli, Ducati Motor Holding President & CEO, is launching the new Desmoblog, the official corporate blog from the Borgo Panigale factory. In this blog (the word blog comes from "web log" and refers to a sort of online diary), Minoli himself will write about what is going on at Ducati and in the world of Ducatisti: decisions being made about the motorcycles, Ducati events around the world, corporate strategies, behind the scenes reports from the race track and much more. Read more...


Many of these press releases are available at the Ducati web site or the Ducati North America web site.